The Do's and Don'ts of Digital Marketing

Digital Marketing or Online Marketing and Promotion has become even more prevalent since the Covid pandemic started. A lot of local, small businesses had to be closed due to the government restrictions and the ongoing lockdowns which resulted in these small companies beginning to interact and engage with their customers and audience online. Many self-employed individuals and business owners started to utilise their online channels to keep in touch with their past and future clients, share news and events and implement and establish delivery and/or e-commerce services. Many features of marketing and advertising have moved online and companies have started to hire external digital marketing agencies or employed Digital Marketers to promote their business using digital technology and media.


In today’s post, we are looking at the DO'S and DON'TS of Digital Marketing to aid your business or help your journey to become self-employed and start your own company.